How many times have you used a skincare product that’s designed for your skin, only to find it doesn’t work?

It’s an old story.

Most beauty products are designed around five common skin types, but what if your skin doesn’t fit in? What even is “normal” anyway?

The five skin types used by beauty brands

  • Oily — people with large pores often have oily skin that’s prone to breakouts
  • Dry — dry skin looks dull and can be rough, red, and itchy
  • Sensitive — skin that overreacts to everything, and is prone to stinging and burning
  • Combination — usually oily in some spots (especially the nose and forehead) and dry elsewhere
  • Normal — Skin that isn’t dry, oily, or sensitive

The good news is if you’ve ever felt like your skin doesn’t fit in, you’re right.

There are way more than five skin types out there.

In fact, there are 7.8 billion, because that’s how many people there are in the world. The truth is all our skin is different, and we all have unique skincare needs. The even uglier truth is that it isn’t profitable for beauty brands selling mass-market products.

Personalized skincare products are the future

The good news for skincare fans is that the technology already exists to create personalized beauty products for each and every one of us. In fact, some companies are already doing it! 

Qyral is one of the first brands to begin paving the way for personalized skincare products, reducing complicated 10-step routines down to just four simple products. When they’re designed for you, that’s all you need!

Personalization in beauty

So how does personalization work?

Personalized skincare starts with your skin. Not some “type” a marketing exec made up. The science of skincare is already very advanced, so we know the sort of ingredients that are most effective in skincare products. For example, if you want to get rid of wrinkles, Retinol can work wonders. People who are prone to oily breakouts might look for products with Hyaluronic Acid, while Ceramides are great for dry skin. Mass-market products put those ingredients in their five-types formulations and call it good. With personalized formulations, the ingredients are only the start.

Your skin isn’t just the result of genetics. Diet, lifestyle, and environment all play a major role in affecting how your skin looks and how it interacts with the products you use. Maybe you were born with sensitive skin, but you live in a rural area and only eat fresh healthy produce. Your “sensitive” skin will react very differently to someone with the same skin type who lives in the heart of a smoggy city and survives on fast food.

Girly girl in hair-curlers and pajamas with heart print applying eye patch mask and looking up, whistling while waiting take it off, standing over gray background. Woman spends hours to look good.

Our skin reflects what’s going on inside and around us. That makes it impossible for a one-size-fits-all product to have the same effect on everybody. Personalized products take our environment and lifestyle into account. Somebody with dry skin who lives in the Arizona desert is going to need more moisturizing TLC than someone living in the rainy Pacific Northwest.

Personalized products don’t just contain the best ingredients for your skin. They also deliver those ingredients in the best concentration and pH for your skin to absorb them more effectively. That means you can use ingredients that usually irritate your skin. With personalized skincare, concentrations can be reduced to levels your skin can tolerate.

Equally, your skin might be a different pH from the standard used by mass-market products. Depending on your body chemistry, your skin could be as acidic as tomato juice, or closer to milk on the pH scale. Using a skincare formulation that matches your skin’s natural pH makes it less likely that your skin will react to the product, and more likely to achieve the results you want.

How are personalized skincare products made?

At Qyral, everything starts with a Skin Assessment Quiz. This short quiz evaluates your skin’s condition and environmental factors that affect it. The climate where you live, how often you go out in the sun and the type and frequency of makeup products you use are all considered when formulating your ideal skincare products.

Once your skin profile has been generated, it’s simply a matter of combining the best ingredients to treat your skincare complaints. They even put your name on the bottle so you know it was made just for you. And because everything’s personalized, you don’t need a dozen different lotions and potions to treat each individual problem area. It’s skincare, simplified.

What does a personalized skincare routine look like?

It couldn’t be simpler to stick with a skincare routine from Qyral.  Starts with washing your face and applying a simple overnight serum. While you sleep the serum tackles inflammation head-on and breaks down the bonds holding dead skin cells together.

Each morning, a revitalizing serum preps your skin for the day ahead. Packed with cutting-edge ingredients that reflect the latest in biochemical advances, it’s designed to nourish and support your skin, whatever your environment throws at it. Then a soothing moisturizer locks in hydration and balances oily production, leaving you with soft, dewy skin all day long.

The last step in Qyral’s skincare routine is a dietary supplement designed to support your skin from the inside-out. That’s because your skin is a reflection of everything going on inside as well as outside your body. The best way to maintain healthy, youthful skin is to nourish it at a cellular level.

Personalization is for everybody

So you’re sold on personalization but worried about the cost.

Don’t be.

Although custom-made skincare products sound expensive, they’re surprisingly affordable. “We’re here to start a skincare revolution,” says Qyral founder Hanieh Sigari. “The groundbreaking technology Qyral uses to formulate personalized skincare products should be available to everybody. We all deserve better from the beauty industry, and our skincare products are designed to be accessible to as many people as possible.”

Start your skincare journey today at

Author bio:

Hanieh Sigari is an entrepreneur, biochemist, and anti-aging industry disruptor. Her holistic skincare brand, Qyral, is the culmination of a lifelong mission to improve lives and increase longevity. No stranger to entrepreneurship, Hanieh has the experience of driving 600% YoY growth with her healthcare startup and taking an ecommerce startup from zero to over $20M in revenue over five years. Combining her business acumen, bioscience knowledge, and passion for empowerment, Qyral delivers far more than skincare. In addition to individualized, science-based products, the brand offers an opportunity for entrepreneurship. Following in the footsteps of her mother, whose efforts lifted hundreds of wartime widows out of poverty, Hanieh sees Qyral as a pathway for women to change their skin, their incomes, and their lives for the better.