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	<title>Comments on: Beware of greenwashing and false claims</title>
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	<link>http://ecoki.com/terrachoice-reports-on-greenwash/</link>
	<description>The Eco-Lifestyle Community</description>
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		<title>By: Organic cigarette ads go up in smoke &#124; Ecoki</title>
		<link>http://ecoki.com/terrachoice-reports-on-greenwash/comment-page-1/#comment-6483</link>
		<dc:creator>Organic cigarette ads go up in smoke &#124; Ecoki</dc:creator>
		<pubDate>Thu, 28 Jul 2011 22:01:30 +0000</pubDate>
		<guid isPermaLink="false">http://ecoki.com/?p=3657#comment-6483</guid>
		<description>[...] that the company tries &#8220;to be good stewards of the environment&#8221;. We think it&#8217;s green-washing, a top contender in trying to influence our daily [...]</description>
		<content:encoded><![CDATA[<p>[...] that the company tries &#8220;to be good stewards of the environment&#8221;. We think it&#8217;s green-washing, a top contender in trying to influence our daily [...]</p>
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		<title>By: fr33energy</title>
		<link>http://ecoki.com/terrachoice-reports-on-greenwash/comment-page-1/#comment-4783</link>
		<dc:creator>fr33energy</dc:creator>
		<pubDate>Tue, 23 Nov 2010 03:34:56 +0000</pubDate>
		<guid isPermaLink="false">http://ecoki.com/?p=3657#comment-4783</guid>
		<description>Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). My wife bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot really represent environmental leadership anymore?! Others only have a single criterion statement (another sin); where is the life-cycle approach they promised on their website (another lie)?! Check out their website and download the standards and see for yourself... Shame on Terrachoice for pointing the finger at others, when they cannot deliver. Most eco-labels are not worth paying extra money, because we have no idea of the real environmental savings. All we have here is hypocrisy, marketing spin, and a very bad marketing campaign. It’s all a scam. Beware!</description>
		<content:encoded><![CDATA[<p>Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). My wife bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot really represent environmental leadership anymore?! Others only have a single criterion statement (another sin); where is the life-cycle approach they promised on their website (another lie)?! Check out their website and download the standards and see for yourself&#8230; Shame on Terrachoice for pointing the finger at others, when they cannot deliver. Most eco-labels are not worth paying extra money, because we have no idea of the real environmental savings. All we have here is hypocrisy, marketing spin, and a very bad marketing campaign. It’s all a scam. Beware!</p>
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	<item>
		<title>By: &#8220;How to lose weight organically&#8221; &#8230; really? &#124; Ecoki</title>
		<link>http://ecoki.com/terrachoice-reports-on-greenwash/comment-page-1/#comment-2613</link>
		<dc:creator>&#8220;How to lose weight organically&#8221; &#8230; really? &#124; Ecoki</dc:creator>
		<pubDate>Mon, 01 Mar 2010 13:23:25 +0000</pubDate>
		<guid isPermaLink="false">http://ecoki.com/?p=3657#comment-2613</guid>
		<description>[...] How about those organic lipsticks, pens, and candles? We visited this topic in our article &#8220;Beware of Greenwashing and False Claims&#8220;, but I wanted to touch on it again.As a personal fitness, health and nutrition trainer, I [...]</description>
		<content:encoded><![CDATA[<p>[...] How about those organic lipsticks, pens, and candles? We visited this topic in our article &#8220;Beware of Greenwashing and False Claims&#8220;, but I wanted to touch on it again.As a personal fitness, health and nutrition trainer, I [...]</p>
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		<title>By: Greenwashing - Have you come accross it? - Page 3</title>
		<link>http://ecoki.com/terrachoice-reports-on-greenwash/comment-page-1/#comment-1039</link>
		<dc:creator>Greenwashing - Have you come accross it? - Page 3</dc:creator>
		<pubDate>Fri, 26 Jun 2009 00:06:52 +0000</pubDate>
		<guid isPermaLink="false">http://ecoki.com/?p=3657#comment-1039</guid>
		<description>[...] wrote about this a while back - maybe I posted it, but regardless: Beware of greenwashing and false claims &#124; Ecoki     __________________ Check us out at ecoki.com, the eco-lifestyle community featuring daily [...]</description>
		<content:encoded><![CDATA[<p>[...] wrote about this a while back &#8211; maybe I posted it, but regardless: Beware of greenwashing and false claims | Ecoki     __________________ Check us out at ecoki.com, the eco-lifestyle community featuring daily [...]</p>
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		<title>By: Opinions on the recent popularity of eco/organic stuff</title>
		<link>http://ecoki.com/terrachoice-reports-on-greenwash/comment-page-1/#comment-987</link>
		<dc:creator>Opinions on the recent popularity of eco/organic stuff</dc:creator>
		<pubDate>Fri, 19 Jun 2009 15:02:59 +0000</pubDate>
		<guid isPermaLink="false">http://ecoki.com/?p=3657#comment-987</guid>
		<description>[...] it. I really recommend checking out the report - an interesting perspective on &quot;greenwashing&quot;. Beware of greenwashing and false claims     __________________ Check us out at ecoki.com, the eco-lifestyle community featuring daily [...]</description>
		<content:encoded><![CDATA[<p>[...] it. I really recommend checking out the report &#8211; an interesting perspective on &#8220;greenwashing&#8221;. Beware of greenwashing and false claims     __________________ Check us out at ecoki.com, the eco-lifestyle community featuring daily [...]</p>
]]></content:encoded>
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		<title>By: Welcome to Ecoki.com &#124; Eco Design Blog</title>
		<link>http://ecoki.com/terrachoice-reports-on-greenwash/comment-page-1/#comment-536</link>
		<dc:creator>Welcome to Ecoki.com &#124; Eco Design Blog</dc:creator>
		<pubDate>Fri, 01 May 2009 22:28:51 +0000</pubDate>
		<guid isPermaLink="false">http://ecoki.com/?p=3657#comment-536</guid>
		<description>[...] we also are aware of “greenwashing”; eco-friendly doesn&#8217;t always mean that it&#8217;s better. With this in mind, we take the [...]</description>
		<content:encoded><![CDATA[<p>[...] we also are aware of “greenwashing”; eco-friendly doesn&#8217;t always mean that it&#8217;s better. With this in mind, we take the [...]</p>
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