This innovation in television sets will be launched at the International Consumer Electronics Show January 10th through 13th in Las Vegas, Nevada. Every year, this event brings together the innovators on technology’s cutting edge.

LG Electronics is an old favorite at the show, and this year marks their debut of the new 72-inch LZ9700, the world’s largest FULL LED-backlight LCD 3D TV (FULL LED 3D TV). The LZ9700 gives viewers life-sized action with a beautifully crisp picture in both 2D and 3D.

The television is fitted with LG’s innovative FULL LED technology, meaning it runs through an illuminated full panel of LEDs that sit directly behind the screen. This, then, produces pictures as colorful, vivid, and lifelike as an in person viewing or a painting.

“Our objective has always been to actively define and lead emerging display technology markets,” Sang Beom Han, chief executive and executive vice president of LG Display, told the Times of India newspaper.

The extra large, 72-inch FULL LED screen size also makes the picture more expansive than ever. A huge viewing area is available to enable viewers to experience superb picture quality with detailed images as big as, or larger than, real life.

In addition to these key features, the LZ9700 also has comfortable 3D viewing. The combination of the largest FULL LED screen and another level to the depth in its picture, it brings viewers even deeper into the experience.

Another key feature is the TruMotion 400Hz, which delivers a super-fast processing rate for exceptionally smooth 3D images.

“The LZ9700 combines the ultimate in LG’s picture quality with our latest developments in 3D TV,” said Mr. Havis Kwon, President and CEO of LG Home Entertainment Company. “With the LZ9700, LG is poised to take the lead in the TV market with the world’s largest FULL LED screen that delivers a truly outstanding TV viewing experience.”

Han adds, “Although OLED technology is seen as the future of TV display, the technology has been limited to smaller display sizes and by high costs, until now. LG Display’s 55-inch OLED TV panel has overcome these barriers.”

The television is also complete with the use of LG’s signature Smart TV functions. The Home Dashboard helps users engage themselves in premium content from both local and global providers, along with access to LG’s growing collection of TV apps. Like any other apps, these include everything from productivity to language to games to more.

The Magic Motion Remote Control, adds even more to this, working cleanly along with the television with its magic wand-like awesomeness.

The LZ9700 will be available to customers early 2011; additional details to follow in local markets.

Technical specs:
FULL LED-backlight LCD 3D TV
72-inch class
TruMotion 400Hz
Micro Pixel Control (Local Dimming)
Smart TV
Magic Motion Remote Control
Smart Share (DLNA, Media Link, USB, etc.)

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Their performance quality is highlighted by Sony’s Motionflow™ 120Hz technology for improved sharpness and detail in fast-moving images. Their Presence Sensor automatically turns off the picture when no one is present in the area after a set time frame, so if you leave the TV on accidentally leaving the house, hopping in the shower, or leaving the room to chat on the phone, energy is preserved. If motion is detected, it flips back on.

The three largest models (52, 46 and 40 inches, respectively), also are the first to make use of Sony’s micro-tubular Hot Cathode Fluorescent Lamp (HCFL), which uses about 40% less power than their other LCD HDTV models, without a difference in picture quality.

The models also offer a USB input for playing audio files from a USB storage device or connecting to other devices, such as cameras.

The models are compatible with Sony’s BRAVIA Link modules including the BRAVIA Wireless Link, BRAVIA Input Link and BRAVIA DVD Link.

All of the BRAVIA™ LCD television range exceed Energy Star 3.0 requirements. Consuming an average of 20-30% less power than last year’s BRAVIA™ range, this new step forward in eco-friendly electronics will be available this summer of 2009.

Source: sony.ca/view/press_763.htm