Runner-driven sneaker company New Balance (newbalance.com) is on their way to adding an eco-driven collection of shoes to its outdoor line of durable, reliable footwear.
These shoes will include environmentally-friendly materials, as well as construction and manufacturing. Dubbed the New Balance 70, its to be launched later this month.
The company claims that 75% of its components are made of sustainable materials, and other parts, including the laces and webbing, are developed from recycled polyester. Fewer solvents and other synthetics make up the remainder.
Combined with this is the addition of a rice husk filler in the outsole, which reduces the amount of rubber – and therefore petroleum – needed. The adhesives are water based, and no extra wrapping and stuffing is used in the packaging.
With other companies on board (check out our articles on Keds’s eco-shoes and Splaff’s recycled flip flops, we think this is another – ahem – “step” towards sustainability.
Stay updated at New Balance’s website (newbalance.com) for their release of the new shoes.
You can buy these shoes at Amazon.com
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Discussion Take a look at what is being said about this article.
chia, on July 18th, 2009 says:
water-based adhesives…. hope this is not a stupid question, but would it be hold up against walking in the rain after a few months? the shoes look great though. if i hear that it holds up well and doesn’t disintegrate in less than a year, i would definitely get one!
Peter Hutchens, on July 21st, 2009 says:
Agreed – they look great, too. I am sure they hold up well, as New Balance is a reputable brand – they wouldn’t make a shabby product.
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bobby, on February 21st, 2010 says:
heck chia, buy two while you’re at it. anyone know where to actually buy these?
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