If sustainability is an important issue for you, chances are you’re familiar with our good friends at the Rainforest Alliance.

The Rainforest Alliance takes the time to dedicate their work to conserve biodiversity. They also ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.

Some of their ongoing projects include:

Keeping Forests Standing

Because forests are disappearing, wildlife habitats are destroyed, species are becoming extinct, soils are eroded, water is unsafe and climate change is in overdrive. For more than twenty years, the Rainforest Alliance has worked to stop deforestation by developing innovative and sustainable alternatives to forest destruction. Through certification and verification, they give forest managers, farmers and tourism entrepreneurs tools to manage their land in a sustainable way. They also help build communities in these areas. Read more here.

Curbing Climate Change

We know climate change is a huge issue, and although some is the result of natural processes, the biggest impact is caused by human activities: in this case, greenhouse gas emissions. The Rainforest Alliance’s programs help alleviate this. On Rainforest Alliance Certified™ farms, farmers cannot deforest, must maintain healthy soils, protect native ecosystems and decrease their use of energy, water and agrochemicals. Read more here.

Protecting Wildlife

As forests are cleared and degraded, the two-thirds or so of the world’s plants and animals that depend on these ecosystems become threatened. In this case, preventing deforestation is key. Read more here.

Alleviating Poverty

According to the Rainforest Alliance, about 1.4 billion people around the world live on less than $1.25 a day. Because of this, they have to resort to clearing land for subsistence agriculture, cut down trees for firewood and sell illegal timber on the black market. To help, the Rainforest Alliances works with farmers and forest managers to provide them with the tools and know-how to manage their natural resources, reach new markets, and earn extra money. With this, they can develop a more secure future. Read more here.

Transforming Business Practices

For long-term success, businesses must ensure they have responsibly sourced resources and keep their employees healthy, happy and productive. To help, the Rainforest Alliance ensures that farms and forestry operations that they certify give workers decent wages, good housing and healthcare, and that the workers’ children have access to education. Read more here.

This is just the beginning.

So now that it is Rainforest Alliance Week, we want to make sure that you tune in to their tips on sustainability.

To let consumers know how they can support healthy farms and forestlands, the Rainforest Alliance is launching a week-long social media campaign, September 19 through 23, and we at ecoki want you to get involved! All you have to do is take up our offers on moving toward a more sustainable lifestyle.

Here are three simple ways consumers can get involved from the Rainforest Alliance.

1) Follow the Frog

You have the power to support a healthier planet. Learn why your consumer choices matter – watch the “Follow the Frog” video then share it with family and friends! Follow @RnfrstAlliance on Twitter and “like” the Rainforest Alliance on Facebook to get the latest environmental news and tips for a sustainable life. [Also check out their special #frogstory on Twitter!]

Why this matters: Agriculture and livestock are responsible for 70 percent of global deforestation. By choosing products that bear the Rainforest Alliance CertifiedTM seal, you’re supporting farms and forestlands that curb deforestation and provide habitat for wildlife, while protecting the rights and well being of workers and their communities.

2) Shop the Frog

When shopping, look for the Rainforest Alliance’s little green frog on everyday items like coffee, tea, chocolate, fruit, flowers, paper and furniture. And when planning a vacation, use SustainableTrip.org to find hotels, lodges and tour operators in Latin America and the Caribbean that are good neighbors to the community and the environment.

Why this matters: The Rainforest Alliance Certified™ seal and the Rainforest Alliance Verified™ mark are your assurance that goods and services were produced according to strict standards for environmental, social and economic sustainability. When you choose goods stamped with the little green frog seal, you’re rewarding communities for their commitments to sustainability and investing in their futures.

3) Spread the Word

Tell your friends and family how easy it is to support a sustainable future! Share the “Follow the Frog” video with friends, look for the Rainforest Alliance Certified seal in stores, post photos of your favorite seal-bearing products on the Rainforest Alliance Facebook page, write your own blog about why you choose certified… Get creative!

Why this matters: Small actions lead to big change. If everyone takes just one small step to adopt a more sustainable lifestyle, we can collectively make a huge impact, protecting our planet’s precious resources for generations to come.


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