We’re seeing more and more eco-conscious fashion designers showing their goods, promoting sustainability, and using eco-friendly fabrics. Their newest Spring 2011 collection highlights just how fabulous these can look!Their newest line, called the Conscious Collection, promotes their newest eco-beliefs by being planet friendly and using earth-lovin’ materials. Organic cotton and recycled polyester make up the bulk of the collection set to launch on April 14th, 2011.

According to Ann-Sofie Johansson, the head of design for H&M, “It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics”.

H&M’s classic, fresh designs combine with their sustainable fabrics, making for the perfect wardrobe for your spring and summer season. The newest trends include neutrals and simplicity, with the little details developed into a chic fashion collection.

However, neutrals doesn’t mean drab. In fact, colour is more important than ever… Along with white, that innocent, pure hueless shade that goes with just about everything.

The collection is made up of flowing dresses, breezy tunics, windy skirts, shorts (mini and midi), and the blazer… Especially with the rolled cuffs. We love the added details, making it just that much more feminine. A touch of lace, a bit of romance, a drop of lingerie; it just makes it that much better.

The menswear line delivers more of a preppy look, embracing the blazer just like the women’s line. The classic white two-button blazer looks great dressed up or a little more casual, and collarless shirts go easily from the office to on the town. T-shirts are a little dressier with a beach-inspired feel, with that classic Henley detailing. Tailoring meets relaxed in the majority of the looks, bringing everything we love together in a single look.

Children’s wear is similarly full of nature’s colour, bringing that classic white in both the wardrobes for girls and boys. Tiered dresses, tops, skirts for the little ladies and t-shirts and jeans for the boys.

Concious materials include:

  • Organic cotton: cotton that has been grown without the use of hazardous chemicals.
  • Organic linen: linen that has been grown without the use of hazardous chemicals.
  • Recycled polyester: polyester made from PET bottles or textile waste.
  • Tencel: Silky, renewable material produced with minimal environmental impact.

Source: hm.com


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