The new Canada Organic Products Regulations are coming soon. Beginning June 30th, the new regulations will ensure that anything using the word “organic” or displaying the logo are federally certified according to the Canadian Organic Standards. The logo is permitted only on foods and products with at least 95% organic ingredients.
According to the National Post, the current logo proposed is a little mundane, especially in the creative mind of Allison Carter, a design student from Toronto.
This official logo is in the shape of a circle, featuring a green hillside with the words “Canada Organic Regime in red above, and “Régime Bio-Canada” below.
Carter, a 22-year-old Ontario College of Art and Design (OCAD) student decided to redevelop the logo as a part of her final thesis, posting the work online at her blog, carterdesign.blogspot.com.
Carter felt the title was the first adjustment that needed to be made. “The word ‘regime’ is just off-putting and unfriendly,” she told the National Post, changing it to Organic Canada Biologique, combining the English and French phrases. It now runs around the edge of a circle, surrounding an apple graphic with a white maple-leaf shine.
Carter has also designed promotional materials, including pamphlet, transit advertisements, and posters, all available to see on her blog.
Read the full report from the National Post.
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Discussion Take a look at what is being said about this article.
henry, on June 5th, 2009 says:
God that’s terrible. The artist’s new rendition is so much better. What’s the gov’t thinking with this whole “regime” business? Like we’re a military. Ridiculous. I hope they take her ideas into play. Kudos to her.
Sheena, on June 5th, 2009 says:
I agree with henry; Carter really has a good thesis/design on her hands. How much better. Fresh, straight forward, and simpler, it looks and feels so much more of what it represents.
KH, on June 5th, 2009 says:
Her designs are awesome, check out her blog, too for the other stuff. Good on her.
Lisa Parsons, on June 6th, 2009 says:
What a cool idea for a thesis! Her versions look great -t his one pales in comparison.
I, on June 8th, 2009 says:
Either way, it’s great that stricter guidelines are being implemented into Canadian foods. Excellent, although a little late.
Vic Stamen, on June 9th, 2009 says:
I am glad we have stricter guidelines. I work in a restaurant that serves just organic food, and its awesome that we have better sources – more DISTINCT sources – to go to.
Allison Carter, on August 24th, 2009 says:
It’s great to hear such positive responses to my work!
Unfortunately, the Honourable Gerry Ritz tells me that you, the public, have already been consulted. I’ve posted his response on my blog.
http://carterdesign.blogspot.com/2009/08/reply-from-our-minister-of-agriculture.html