Plugging into a bright future
By Laurie Posted on March 24th, 2009 in TechnologyBright Automotive is on the way to unveiling the first plug-in hybrid built from scratch, with the goal to launch the prototype in May of this year.
The folks at Bright have harnessed onto the idea that we need to have a new approach to transportation; our gas guzzling vehicles clearly aren’t cutting it. They’re focused on exploring options that focus on energy independence and the reduction of carbon dioxide emissions.
The Bright vehicle will run all-electric for 30 miles, then switches into hybrid mode for 400 miles. To achieve this, the company combines low-energy tactics and structure, using the utmost platform efficiency.
Their presented platform describes their aims; among them to reduce aerodynamic drag (the energy used pushing air out of the way), tire drag (the energy used from the friction of the tires to the road), and vehicle mass (lighter cars need less fuel).
They also employ PHEV technology in their smaller and less expensive 1.6 liter, four-cylinder engine, electric motor and lithium-ion battery pack, which will significantly reduce CO2 emissions and petroleum use.
Developed with recycled and sustainable materials and manufactured using environmentally friendly methods, their vehicles are good for the consumer and the planet.
The hybrid vehicle should be available in the model year 2013, with a 30,000 car production goal in the first year.
And what does it look like? They’ve only offered a teaser.

Stay updated at: brightautomotive.com
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